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Research

 Research

Types of research

Primary

Collecting new data through direct contact with people through onterviews, focus groups and surveys.

Secondary

Relies on existing data and information published on the internet, magazines or other reliable sources.

Types of data

Quantitative

  • Data that is easily quantified and therefore easy to analyse and measure
  • Answers tend to be short and limited
  • Questions seek out closed responses
Examples- closed questions, surveys and page traffic

Qualitative
  • Data that is difficult to quantify and therefore takes longer to analyse
  • Answers are more detailed and better in quality
  • Questions are open ended
Examples- observation, open questions and case studies


Primary

  • Focus groups- group of people of your target audience you are trying to attaract
Advantages- 
  • Detailed information- qualitative data
  • Focusing specifically on the target audience- what appeals to them?
  • You can get honest feedback
  • More targeted 
  • Show a prototype
Disadvantages-
  • Focus group individuals might feel pressurised to agree
  • Takes a lot of time to set up/run
  • May receive negative feedback

  • Questionnaire 
Advantages-
  • Can be emailed out and therefore easily accessible 
  • Websites arrange data for you into pie-charts/bar graphs
  • Reliable as it is feedback straight from the source
Disadvantages-
  • Time consuming
  • Not detailed feedback

  • Survey
Advantages-
  • Easier to share/distribute across other platforms

  • Interview

Secondary
  • Published papers/books
Advantages-

  • It is free and so good if you have a low budget
  • Not as time consuming as conducting primary research

  • The internet (wikipedia)
Advantages-
Disadvantages- 
  • Not 100 % factual
  • Data is not specific for what you're looking for
  • Information/data can be outdated

  • Social media
  • Articles
  • Tv documentaies/past interviews


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