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Target audiences


Identify different types of media audiences 

Create your own client brief, you are the client

Undertake a SWOT analysis 

Demographics

Gender

Race

Age

Class

  • Socio economic profile of audiences 

Ethnicity


Class


Applying GRACE to ASOS

G- primary target audience is men and women

R- primary target audience are all race 

A- primary target audience are 16-35

C- primary target audience is A-C1 

E- primary target audience is the UK 


Target audience- split into three segments 

  • Primary- main audience exp. Waterloo roads primary audience is young teenagers
  • Secondary- additional audience exp. Waterloo roads secondary audience are teachers
  • Tertiary- bonus audience exp. Waterloo roads bonus audience are people who are interested in dramas. 
Different target audiences are ultimately what determines the success of the product. The more audiences they reach, the more people who watch the film and this maximises the profit. 

Example of a media product and identify the market segmentation 

Waterloo road
Primary audience- young teenagers 
Secondary audience- teachers
Bonus audience- people who are interested in dramas or have a special interest in drama.  





Comments

  1. JCoSS Media Dept21 November 2020 at 05:48

    Define what the term demographic means?
    Why is it important to consider the demographic when producing a media product?
    Why should a client brief inform you about the target audience?

    Miss Crader

    ReplyDelete
    Replies
    1. sasha nahum24 November 2020 at 04:42

      Demographics are broken into bands depending on people jobs or status. It is usually used in marketing to classify gender, race, age, class and ethnicity. It is important to consider the demographic when producing a media product as you need to consider the demographic you are aiming to target and make it appealing to them. A client brief should inform you about the target audience so the client can make it appealing to that audience. For example, if a company are making an app aimed towards children from the age 8-12, the app should be easy and simple to access, which the client would have to consider during the development of the game during editing. As well as this, the colours embedded within it should be bright and colourful as it connotes happiness and joy as well as fun, which is what kids enjoy playing, therefore the client would also need to consider this during the planning of the game, in order for it to be successful and appeal to their demographic.

      Delete

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