Research Types of research Primary Collecting new data through direct contact with people through onterviews, focus groups and surveys. Secondary Relies on existing data and information published on the internet, magazines or other reliable sources. Types of data Quantitative Data that is easily quantified and therefore easy to analyse and measure Answers tend to be short and limited Questions seek out closed responses Examples- closed questions, surveys and page traffic Qualitative Data that is difficult to quantify and therefore takes longer to analyse Answers are more detailed and better in quality Questions are open ended Examples- observation, open questions and case studies Primary Focus groups- group of people of your target audience you are trying to attaract Advantages- Detailed information- qualitative data Focusing specifically on the target audience- what appeals to them? You can get honest feedback More targeted Show a prototype Disadvantages- Focus group...



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