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Ethics in the media

Ethical issues
  • Defining ethical issues in the media
  • Ethics in media is about doing the right/moral thing. Something may be legally correct, but is it the right thing to do?
  • Considering the ethical impact of a media product is important to ensure the product does not cause offence or bother those using/consuming it.
  • Some of the areas that effect ethics in media are- 
  • Codes of practice 
  • Public interest 
  • Privacy rights
  • Levels of violence 
  • Representation of groups
Morrison's burger advert promotes unhealthy eating and and so was banned by the ASA.

Philadelphia advert was banned by the ASA as it was conforming to gender, harmful stereotypes.

Barclays advert was banned by the ASA as it caused serious offence to those who suffered from anaphylactic shock.


Is the product, honest, decent and in good taste? 
Every sector or industry has a Regulatory body 
Media regulatory bodies 'police' the media. 

ASA- Advertising standards authority 
  • All advertising
  • e.g. TV, billboards, print etc. 
OFCOM- Office of communications
  • TV: 9pm watershed ensures swearing, sexual references, violence and adult themes are not on before 9pm as kids and families may be watching
  • Radio: you can not advertise brands that have not paid you and no swearing and racism, homophobia and sexism is allowed.
  • Telecommunications.
  • OFCOM will give a fine if the regulations are broken. 
BBFC- British board of film classification 
  • Film classification
  • They introduced the age rating 12a in 2002
  • Classification 12A means you can see the film but you have to be accompanied by someone who is over 12.
VSC- Video standards council
Video games

PRS- Performing right society 
  • Regulates music
IPSO- Independent press standards organisation 
  • Regulates newspapers and magazines
W3C- World wide web consortium 
  • Regulates the internet
RAJA - Radio joint audience research 
  • Regulates the radio



EXP.  OFCOM received more than 2000 complaints mostly over BLM inspired comedy. 



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