Sasha N Unit 2

 Logistics Complex process of organising resources for production- ensuring all personnel, props, equipment and locations are in the right pace at the right time, especially on big productions like a major film, which will also involve doing a recce. Poor planning leads to high costs.  Logistics include Personnel- transportation and times they need to be fed Props Production equipment Locations Transportation  Care on location The production company must not only get the resources, but they need them for the right time and for the best value possible.  Personnel Audition the actors Do they have the skills their character is expected to have? If not you may have to train them to do so. Transportation There are 11 different filming locations in the avengers endgame.  Logistically this means they must have organised transportation for the personnel and equipment to go from and to all these different locations, as well as some props and production equipment that the...

Project management  Project management in media is the role of ensuring all aspects of a given production run smoothly by overseeing a number of people and departments.  The project manager must ensure that deadlines are met and the brief is followed by liaising with others and holding them to account.  Skills and traits a project manager needs Leadership skills Budgeting Calm Discipline Teamwork Negotiation  Creative Analytical Timekeeping Good communicator Organisational Integrity  Confidence Understanding  Respectful Accountability Attention to detail  Production schedules  The best way to manage media projects is to create a production schedule. This brings together logistic and resource details and includes all tasks, milestones and the time-scales and deadlines and allows the tracking of progress. This is shared with all members of the production team and contains details of the initial proposal, key milestones agreed with the client as well...

Identify different types of media audiences  Create your own client brief, you are the client Undertake a SWOT analysis  Demographics G ender R ace A ge C lass Socio economic profile of audiences  E thnicity Class Applying GRACE to ASOS G- primary target audience is men and women R- primary target audience are all race  A- primary target audience are 16-35 C- primary target audience is A-C1  E- primary target audience is the UK  Target audience- split into three segments  Primary- main audience exp.  Waterloo roads primary audience is young teenagers Secondary- additional audience exp.  Waterloo roads secondary audience are teachers Tertiary- bonus audience exp. Waterloo roads bonus audience are people who are interested in dramas.  Different target audiences are ultimately what determines the success of the product. The more audiences they reach, the more people who watch the film and this maximises the profit.  Example of a media...

 Briefs- A document/request outlining what needs to be produced-the requirements Types of briefs Formal A detailed document that is produced after a scheduled meeting between a client and a producer. Regulations and time constraints and deadlines will be outlined.  Advantage- Less margin for error Disadvantage- closed scope for personal interpretation.  Informal brief Normally a verbal agreement between the client and producer and no written document is required. Advantage- A little more open scope for your interpretation  Disadvantage- Could misinterpret what the producer wants Negotiated brief The client and producer work together to develop a brief for the project. Discussions take place where the various aims and objectives are agreed before anything is formally written down.  Advantage- More flexability and therefore less pressure, build more of a reputation Disadvantage- May have bad communication between the client and producer Contractual brief The brie...

Ethical issues Defining ethical issues in the media Ethics in media is about doing the right/moral thing. Something may be legally correct, but is it the right thing to do? Considering the ethical impact of a media product is important to ensure the product does not cause offence or bother those using/consuming it. Some of the areas that effect ethics in media are-  Codes of practice  Public interest  Privacy rights Levels of violence  Representation of groups Morrison's burger advert promotes unhealthy eating and and so was banned by the ASA. Philadelphia advert was banned by the ASA as it was conforming to gender, harmful stereotypes. Barclays advert was banned by the ASA as it caused serious offence to those who suffered from anaphylactic shock. Is the product, honest, decent and in good taste?  Every sector or industry has a  Regulatory body  Media regulatory bodies 'police' the media.  ASA- Advertising standards authority  All advertisin...

 Legal issues Data protection act- If you collect data about individuals during the creation of a media product the the data protection act must be adhered or you could face a lawsuit. Personal data could be collected through journalistic investigation or in a social media campaign.  1988-uk based law To protect customers and personal data exp. social class, lifestyle or income, Or an organised system- how digital personal information is protected as it is easily accessible when digital online.  8 valid principles within this law- Requires the data subjects consent Should only be kept for the reason it was collected Should be kept accurate  Should be kept up to date Should only be kept for as long as it is needed Should be made available to the data subject Should be processed securely or anyone can access that information  Should be processed within the UK Freedom of information act- The public has the right to access information that is held by public sector o...

 Revenue streams What are they? How do we generate them? Amazon prime appeals to a mass audience as they offer a variety of different gadgets, toys, stationary, education supplies etc. this appeals to all different ages, as well as different people gaining different incomes,  as although some things are expensive, some are affordable.  The anti wrinkle cream advert, appeals to it's target audience as 35 year olds are invested in keeping themselves young and so they will want to buy cream that reduces wrinkles.  The video doorbell also appeals to the target audience as most 35 year olds have their own family homes and therefore like to have the latest gadgets to keep their home modern as well as appealing for their children.